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A growing number of enterprises are adopting a multi-cloud, hybrid IT strategy to avoid vendor lock-in and to cut costs. One study suggests 86% already have a multi-cloud strategy and it’s decades of technological innovation that’s led us here.
Cloud started over ten years ago and was heralded the next big thing. It turned out to be the case, but vendors hoping to leapfrog the competition with unique service offerings quickly found they don’t hold the leverage. The end user does.
Suffice to say the rise of multi-cloud has been something of a marvel. The three big players in the market, AWS, Azure and Google, have a share not just because of standard competition, but because of enterprises adopting more than one platform.
Enterprises who adopt all three have access to each platform’s nuances and also mitigate the potential dangers of becoming dependant on one vendor. For enterprises to maintain leverage in the market they have to set themselves up to be able to migrate their services onto different vendors without prohibitive costs, or risk putting themselves at the mercy of price rises, service changes, outages and security issues that are beyond their control.
