{"id":11462,"date":"2022-06-16T00:00:00","date_gmt":"2022-06-15T23:00:00","guid":{"rendered":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/"},"modified":"2024-10-23T09:56:56","modified_gmt":"2024-10-23T08:56:56","slug":"how-i-built-a-defi-start-up-from-scratch","status":"publish","type":"post","link":"https:\/\/www.x4engineering.com\/us\/how-i-built-a-defi-start-up-from-scratch\/","title":{"rendered":"How I built a DeFi start-up from scratch"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"padding-top: 10px\">\n<p>Tristan, Co-Founder of Zeta Markets discusses his journey building a DeFi start-up from scratch, how to acquire customers and advice for attracting the best talent in an employee driven market.<\/p>\n<p class=\"Type__TypeElement-goli3j-0 iaEwFO umouqjSkMUbvF4I_Xz6r\">Zeta is the premier DeFi futures and options platform, facilitating fast, liquid and permissionless trading.<\/p>\n<p class=\"Type__TypeElement-goli3j-0 iaEwFO umouqjSkMUbvF4I_Xz6r\">Talking points:<\/p>\n<ul>\n<li>The experience of winning the Solana Hackathon<\/li>\n<li class=\"Type__TypeElement-goli3j-0 iaEwFO umouqjSkMUbvF4I_Xz6r\">Finding a good co-founding team<\/li>\n<li class=\"Type__TypeElement-goli3j-0 iaEwFO umouqjSkMUbvF4I_Xz6r\">How to acquire loyal customers<\/li>\n<li class=\"Type__TypeElement-goli3j-0 iaEwFO umouqjSkMUbvF4I_Xz6r\">Biggest advice for people thinking about starting their own protocol<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Tristan, Co-Founder of Zeta Markets discusses his journey building a DeFi start-up from scratch, how to acquire customers and advice for attracting the best&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[206],"class_list":["post-11462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-podcast","tag-whats-on-the-block"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How I built a DeFi start-up from scratch - X4 Engineering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I built a DeFi start-up from scratch\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Tristan, Co-Founder of Zeta Markets discusses his journey building a DeFi start-up from scratch, how to acquire customers and advice for attracting the best...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/\" \/>\n<meta property=\"og:site_name\" content=\"X4 Engineering\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-23T08:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"x4group_cms\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"x4group_cms\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/\"},\"author\":{\"name\":\"x4group_cms\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/#\\\/schema\\\/person\\\/7b98a0a3e9518ee1471a804ae06c7889\"},\"headline\":\"How I built a DeFi start-up from scratch\",\"datePublished\":\"2022-06-15T23:00:00+00:00\",\"dateModified\":\"2024-10-23T08:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/\"},\"wordCount\":154,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.x4engineering.com\\\/wp-content\\\/uploads\\\/sites\\\/25\\\/2024\\\/10\\\/How-I-built-my-defi-start-up-from-scratch.png\",\"keywords\":[\"What\u2019s on the block?\"],\"articleSection\":[\"Insights\",\"Podcast\"],\"inLanguage\":\"us\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/\",\"url\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/\",\"name\":\"How I built a DeFi start-up from scratch - X4 Engineering\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.x4engineering.com\\\/wp-content\\\/uploads\\\/sites\\\/25\\\/2024\\\/10\\\/How-I-built-my-defi-start-up-from-scratch.png\",\"datePublished\":\"2022-06-15T23:00:00+00:00\",\"dateModified\":\"2024-10-23T08:56:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/#\\\/schema\\\/person\\\/7b98a0a3e9518ee1471a804ae06c7889\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#breadcrumb\"},\"inLanguage\":\"us\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.x4engineering.com\\\/wp-content\\\/uploads\\\/sites\\\/25\\\/2024\\\/10\\\/How-I-built-my-defi-start-up-from-scratch.png\",\"contentUrl\":\"https:\\\/\\\/www.x4engineering.com\\\/wp-content\\\/uploads\\\/sites\\\/25\\\/2024\\\/10\\\/How-I-built-my-defi-start-up-from-scratch.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/how-i-built-a-defi-start-up-from-scratch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.x4engineering.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How I built a DeFi start-up from scratch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/#website\",\"url\":\"https:\\\/\\\/www.x4engineering.com\\\/\",\"name\":\"X4 Engineering\",\"description\":\"X4 Engineering connects businesses in Renewables, Oil &amp; Gas, and Technology sectors with top engineering talent. We offer expert recruitment solutions tailored to drive growth and innovation.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.x4engineering.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.x4engineering.com\\\/#\\\/schema\\\/person\\\/7b98a0a3e9518ee1471a804ae06c7889\",\"name\":\"x4group_cms\",\"url\":\"https:\\\/\\\/www.x4engineering.com\\\/us\\\/author\\\/x4group_cms\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How I built a DeFi start-up from scratch - X4 Engineering","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/","og_locale":"en_US","og_type":"article","og_title":"How I built a DeFi start-up from scratch","og_description":"[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3R5bGUlM0QlMjJib3JkZXItcmFkaXVzJTNBMTJweCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGb3Blbi5zcG90aWZ5LmNvbSUyRmVtYmVkJTJGZXBpc29kZSUyRjRNeENvWEpmQzN3RldaUGJiZ2ZKV1olM0Z1dG1fc291cmNlJTNEZ2VuZXJhdG9yJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIyMzIlMjIlMjBmcmFtZUJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0QlMjIlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZnVsbHNjcmVlbiUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Tristan, Co-Founder of Zeta Markets discusses his journey building a DeFi start-up from scratch, how to acquire customers and advice for attracting the best...","og_url":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/","og_site_name":"X4 Engineering","article_published_time":"2022-06-15T23:00:00+00:00","article_modified_time":"2024-10-23T08:56:56+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png","type":"image\/png"}],"author":"x4group_cms","twitter_card":"summary_large_image","twitter_misc":{"Written by":"x4group_cms","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#article","isPartOf":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/"},"author":{"name":"x4group_cms","@id":"https:\/\/www.x4engineering.com\/#\/schema\/person\/7b98a0a3e9518ee1471a804ae06c7889"},"headline":"How I built a DeFi start-up from scratch","datePublished":"2022-06-15T23:00:00+00:00","dateModified":"2024-10-23T08:56:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/"},"wordCount":154,"commentCount":0,"image":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png","keywords":["What\u2019s on the block?"],"articleSection":["Insights","Podcast"],"inLanguage":"us","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/","url":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/","name":"How I built a DeFi start-up from scratch - X4 Engineering","isPartOf":{"@id":"https:\/\/www.x4engineering.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#primaryimage"},"image":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png","datePublished":"2022-06-15T23:00:00+00:00","dateModified":"2024-10-23T08:56:56+00:00","author":{"@id":"https:\/\/www.x4engineering.com\/#\/schema\/person\/7b98a0a3e9518ee1471a804ae06c7889"},"breadcrumb":{"@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#breadcrumb"},"inLanguage":"us","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/"]}]},{"@type":"ImageObject","inLanguage":"us","@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#primaryimage","url":"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png","contentUrl":"https:\/\/www.x4engineering.com\/wp-content\/uploads\/sites\/25\/2024\/10\/How-I-built-my-defi-start-up-from-scratch.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/www.x4engineering.com\/how-i-built-a-defi-start-up-from-scratch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.x4engineering.com\/us\/"},{"@type":"ListItem","position":2,"name":"How I built a DeFi start-up from scratch"}]},{"@type":"WebSite","@id":"https:\/\/www.x4engineering.com\/#website","url":"https:\/\/www.x4engineering.com\/","name":"X4 Engineering","description":"X4 Engineering connects businesses in Renewables, Oil &amp; Gas, and Technology sectors with top engineering talent. We offer expert recruitment solutions tailored to drive growth and innovation.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.x4engineering.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us"},{"@type":"Person","@id":"https:\/\/www.x4engineering.com\/#\/schema\/person\/7b98a0a3e9518ee1471a804ae06c7889","name":"x4group_cms","url":"https:\/\/www.x4engineering.com\/us\/author\/x4group_cms\/"}]}},"_links":{"self":[{"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/posts\/11462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/comments?post=11462"}],"version-history":[{"count":1,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/posts\/11462\/revisions"}],"predecessor-version":[{"id":11648,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/posts\/11462\/revisions\/11648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/media\/11040"}],"wp:attachment":[{"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/media?parent=11462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/categories?post=11462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.x4engineering.com\/us\/wp-json\/wp\/v2\/tags?post=11462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}