{"id":11342,"date":"2023-07-12T00:00:00","date_gmt":"2023-07-11T23:00:00","guid":{"rendered":"https:\/\/www.x4engineering.com\/building-and-repositioning-global-brands\/"},"modified":"2024-10-23T09:55:22","modified_gmt":"2024-10-23T08:55:22","slug":"building-and-repositioning-global-brands","status":"publish","type":"post","link":"https:\/\/www.x4engineering.com\/us\/building-and-repositioning-global-brands\/","title":{"rendered":"Building And Repositioning Global Brands"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_empty_space][vc_column_text]<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">Claudia\u2019s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory.<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert!<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">Discussions in the episode:<\/p>\n<ul>\n<li dir=\"ltr\">Biggest challenges when building recurring revenue<\/li>\n<li dir=\"ltr\">The metrics marketing teams should be measuring<\/li>\n<li dir=\"ltr\">Positioning a global brand: where leaders go wrong<\/li>\n<li dir=\"ltr\">The role of storytelling<\/li>\n<li dir=\"ltr\">Creating authentic campaigns for social justice and equity<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;light&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_empty_space][vc_column_text] In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":10968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[205],"class_list":["post-11342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-podcast","tag-leadership-learns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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